You Can’t Eat On Facebook – 3 Timeless Fundamentals from Never Eat Alone

Never Eat AloneYou know it’s a good book when you dog ear the last page. That’s what I did with Never Eat Alone, by Keith Ferrazzi. I did it for this quote:

…you can’t do it alone. We are all in this together.

It’s a book about the power of relationships.
It’s a book of advice and practical  tips for starting, growing and strengthening relationships.
It’s a book that takes it one step further and holds up your relationships as the single most important ingredient to your success.

While the success part is all in the eye of the beholder, I completely agree with him on the importance of relationships – and it’s a timely warning.

Social Media is something that we advise clients on all the time. Sure it’s great to have lots of Facebook fans, or Twitter followers. But ultimately you’ll need to turn these contacts  or “weak ties” (as Malcolm Gladwell has contended in his article “Why the revolution will not be tweeted”) into people who take action – whether that is downloading your e-book, buying your product, or overthrowing a government.

Never Eat Alone is all about acknowledging the power of your relationships and then helping you to grow and strengthen them.

There are definitely some great tactics in this book, but my top 3 take homes were reminders of timeless fundamentals that just can’t be over looked:

  1. ALWAYS follow up
  2. Build Mentor/Mentee relationships
  3. Have dinner parties with friends – old and new

To paraphrase Verne Harnish:

We are not B2B or B2C, we are all P2P. [People to People]

If you believe that like I do, then read this book.