Archive for December, 2011

Why do we exist as a business?

Posted on December 12, 2011 | 3 Comments
It’s an existential question I asked myself after reading Ben Horowitz’s blog post: Lead bullets. Fortunately I was reading Ron Baker’s book Implementing Value Pricing at the time. Ron proposes a simple, yet extremely demanding, 2 part answer: The sole reason for a business to...
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